Pooja - Portfolio

About

Project Description

Online decision-making is no longer a solitary experience, people increasingly look to their personal circles for validation and discovery.

The vision was to extend Zomato beyond a traditional food discovery platform, exploring how social context can shape and enhance the way people discover and choose food.

The team

Led Product Design of the project

My role in the team

A cross-functional team of 1 Product manager, 4 Engineers (Front-end and Back-end), 2 Analysts and 2 Senior Product Managers.

Project Description

Online decision-making is no longer a solitary experience, people increasingly look to their personal circles for validation and discovery.

The vision was to extend Zomato beyond a traditional food discovery platform, exploring how social context can shape and enhance the way people discover and choose food.

The team

Led Product Design of the project

My role in the team

A cross-functional team of 1 Product manager, 4 Engineers (Front-end and Back-end), 2 Analysts and 2 Senior Product Managers.

About

Zomato is a food delivery app—but not just that. It's been around long enough to become part of everyday conversations about food: what to order, where to eat, what to try next. For many, it’s more than an app—it’s woven into the way food decisions are made.

Why make a food delivery app social

Because

While global indicators like ratings offer a baseline level of trust, they often lack personal relevance.

People on Zomato were already submitting recommendations after trying a restaurant—recommendations that hold far more value when seen by someone within their close circle.

Tapping into this network of trusted opinions has the potential to shift discovery from broad, lateral browsing to more focused, meaningful exploration driven by personal connections.

How did we achieve this